PROJECT OVERVIEW
THE TIMELINE
08 Weeks (November 22 - December 22)
MY ROLE
We were a team of four designers collaborating remotely on this project. My role involved conducting research, designing, and user testing to find the best solutions. It was a challenging but fun ride.
The Challenge
Many working professionals and students lack the time and resources to prepare meals for themselves due to busy schedules and the increasing demand for convenience, and they crave some easily accessible home food.
The Outcome
We designed a food delivery service that will connect you with home chefs and eateries in your vicinity, allowing you to enjoy a delicious, home-cooked meal.
The Process
The project's outcome will be presented next. However, if you're curious to know about the entire process, please view the presentation by clicking on the button below.
The Roadmap
The roadmap shown below outlines the process of delivering home-cooked meals, which includes identifying areas to launch the service and linking customers with local home chefs and eateries.
01.
Locating Hotspots
Identifying hotspots by locating tech/IT parks and universities in Tier 1 cities where target users, such as working professionals and students, are concentrated.
Focusing on such hotspots first will aid in building an initial user base before expanding to other areas.
Challenges-
Users outside of hotspots may find it difficult to access the delivery service in the initial stages.
02.
Onboarding Home Chefs & Local Eateries
The next step is to bring on board home chefs and local eateries from the hotspots we've identified. Typically, such areas would have a good number of home chefs and local eateries operating already.
Challenges-
Conducting safety audits for home chefs and local eateries, including evaluating health and hygiene practices, would be a challenging and critical task.
03.
Forming Clusters
By default, the service will display meals from nearby chefs and eateries that are within a 2–3 km (it might vary) distance from the user's location.
This would encourage users to order from the nearest places, limiting the distance and saving on delivery charges and time.
Challenges-
Users may also place orders from locations outside of the specified range (cluster); however, this may result in additional delivery charges and longer delivery times.
04.
Repeating the Module
A similar food delivery model can be replicated in identified hotspots throughout the city, reaching a significant portion of our target user base that is present in these locations.
Challenges-
Users located in areas outside of designated hotspots may experience difficulty accessing the service, as discussed earlier.
App Design
A platform was designed to make it easier, more convenient, and more affordable for users to order home-cooked meals on a regular basis by connecting them with nearby home chefs and local eateries.
You can discover home-cooked meals from nearby chefs and local eateries, which are organised into breakfast, lunch, and dinner categories for easy selection. Popular meals are also recommended for a faster checkout experience.
Because we understand that everyone's hunger levels differ, we allow you to customise your meal with additional items or add-ons. There's no need to be worried about serving size any longer; simply relax and enjoy your meal.
We don't believe in holding our users hostage with mandatory subscriptions; we prefer to give them the freedom to order on their own terms. But let's be real: once you taste our delicious meals, you'll be hooked and coming back for more.
Customize your meal subscription frequency and delivery schedule to fit your lifestyle. Select a weekly, bi-weekly, or monthly plan, or set your own schedule. Never worry about late deliveries again with our flexible time slot options.
We understand that plans can change, so we offer the option to pause or modify meal delivery slots with a time limit to ensure our home chefs and eateries are not affected by last-minute changes.
Discover more delicious options from verified home chefs and local eateries tailored to your specific preferences and cravings. Browse a diverse selection of meals to find the perfect match for your taste buds.